Track: Auditorium
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Selling Softly: The Introvert’s Guide to Effective Service-Based Sales
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“Selling Softly: The Introvert’s Guide to Effective Service-Based Sales” distills nearly a decade of web design consulting experience into a gentle yet powerful sales approach, tailored for introverts and service-based entrepreneurs. This presentation reveals a subtle, relationship-focused strategy and serves as a roadmap for achieving business growth through authenticity and strong client relationships. Whether you’re…
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Understanding Your Customer Using Personas and Empathy Maps
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Solving customer problems isn’t just a contest of technology or talent. It’s often about who is doing a better job of listening to the customer. Some call this “strategic empathy.” So if you want to build a successful new product or service, understanding your customer is paramount. In this talk, we will explore the process…
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Using AI to Speed up your WordPress Builds
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We’ll take a look at multiple ways to use ChatGPT and BARD to speed up your WordPress builds, from using it to give you content that looks better than “Lorem Ipsum” to helping you with your CSS and coding. Then we’ll take a look at AI generated images, and how to structure prompts to get…
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Unleash the Power of SEO: A Checklist approach to Propel Your Business to Its First Million in Revenue
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Art Enke will guide you through a step-by-step framework (a guided checklist) to elevate your business to its first million in revenue. Learn practical tips for on-page and off-page optimization, stay ahead of evolving algorithms, and explore real-world success stories. Whether you’re a startup or an established business, join Art for actionable insights that promise…
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What small brands can learn about social media from higher ed
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From getting the attention of prospective students, to engaging their community, to crisis management, higher education institutions are using organic social media in remarkable ways to connect with their audiences. We’ll look at some examples of what colleges and universities are doing right, and how businesses can use the same tactics to build affinity with…
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We are They: Contributing to WordPress
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We’ve often been asked “why did ‘they’ make this change” or “when is WordPress going to do this?”. We are not mere spectators, but can find a place of belonging as WordPress contributors.For WordPress to become a better project and meet its philosophies, it needs a more diverse set of backgrounds. Your life experiences are…
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Designing a Drama-Free Client Experience
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Designing for WordPress is one thing. Building a business around it is entirely another. If you’ve ever dealt with nightmare clients, scope creep, or design results that make you cringe, you’re not alone. Know this: You *can* guide your clients, with less headaches & more purpose, and translate their ideas into designs they LOVE. Attend…