Unlock the full potential of your WordPress e-commerce site with a comprehensive exploration of e-commerce analytics. This deep dive will guide you through the maze of metrics and data critical to understanding and boosting your online business. We’ll cover how to effectively track and analyze key performance indicators (KPIs), understand customer behavior, and leverage data-driven insights to make informed decisions. Learn about the tools and techniques for gathering and interpreting data, from understanding the nuances of user flow to optimizing product placement and pricing strategies. With a focus on real-world applications and success stories, you’ll discover how to use analytics not just as numbers on a dashboard but as a roadmap to sustainable growth, improved customer satisfaction, and increased profitability. Whether you’re a small business owner, a marketer, or a developer, this talk will empower you to harness the power of analytics to drive your e-commerce success on WordPress.
Feb 9-10 at Phoenix College in Phoenix, Arizona