WordCamp Phoenix 2024

Feb 9-10 at Phoenix College in Phoenix, Arizona

Category: Content/Strategy/Marketing

  • AI Crash Course for WordPress Users

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    Keanan Koppenhaver

    Every day there’s more news about how AI is taking over the world and taking jobs in all sorts of industries with it. However, in the WordPress world, there’s a lot that AI can help you do if you work with it and integrate it into your daily workflow. In this talk, we’ll look at…

  • Understanding Your Customer Using Personas and Empathy Maps

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    Chris David Miles

    Solving customer problems isn’t just a contest of technology or talent. It’s often about who is doing a better job of listening to the customer. Some call this “strategic empathy.” So if you want to build a successful new product or service, understanding your customer is paramount. In this talk, we will explore the process…

  • Using AI to Speed up your WordPress Builds

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    Robbie Adair

    We’ll take a look at multiple ways to use ChatGPT and BARD to speed up your WordPress builds, from using it to give you content that looks better than “Lorem Ipsum” to helping you with your CSS and coding. Then we’ll take a look at AI generated images, and how to structure prompts to get…

  • Unleash the Power of SEO: A Checklist approach to Propel Your Business to Its First Million in Revenue

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    Carol Stambaugh

    Art Enke will guide you through a step-by-step framework (a guided checklist) to elevate your business to its first million in revenue. Learn practical tips for on-page and off-page optimization, stay ahead of evolving algorithms, and explore real-world success stories. Whether you’re a startup or an established business, join Art for actionable insights that promise…

  • What small brands can learn about social media from higher ed

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    From getting the attention of prospective students, to engaging their community, to crisis management, higher education institutions are using organic social media in remarkable ways to connect with their audiences. We’ll look at some examples of what colleges and universities are doing right, and how businesses can use the same tactics to build affinity with…

  • Future Proof WordPress Planning with FSE & AI

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    Victor M Ramirez

    With the introduction of the Block Editor (Project Gutenberg) and Full Site Editing, the potential for your website design seems limitless. Add in a mix of AI, and it feels like you have superpowers. Alas, it’s not that easy. Competition will accelerate, and well-planned websites that serve both customers & LLMs that power AI will…