One of the hardest things any business has to do is acquire customers. Once a business makes the first sale to a customer, it is significantly easier to make future sales to that customer. The customer is already familiar with the business, knows the product, and can relate to it. That’s why so many companies are moving to a recurring billing model. They don’t want to let that customer, who they worked so hard to acquire, slip away. In this talk, we’ll cover what types of businesses are well suited for recurring billing, other benefits of introducing recurring billing, and some of the technologies you can use to implement recurring billing in your business.