Maddy Osman is the bestselling author of “Writing for Humans and Robots: The New Rules of Content Style.” She’s a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush’s and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.