There’s a wide range of quality when it comes to online content. Google’s Helpful Content algorithm update helped set the record straight regarding what the search giant considers useful to humans and how content created specifically (and only) for search will not be able to effectively rank in relevant search moving forward.
So what does it mean to create something that your target audience will enjoy consuming, while also achieving business goals? In this talk, we’ll discuss content user experience (UX) best practices, including:
– Takeaways from the Helpful Content algorithm update
– What Google’s Quality Rater Guidelines tell us about how Google determines a search result’s quality and ability to meet a searcher’s needs
– Practical tips to immediately put into practice, like incorporating a table of contents, how to complement copy with visuals, and text formatting best practices