Do your e-commerce customers feel connected to you? In this day and age, customers expect more personalized communication from companies than ever before. E-commerce stores that manage their potential and past customers effectively are the stores that not only survive but thrive. An e-commerce giant like Amazon has succeeded with repeat business and customer loyalty due to their genius efforts in gaining the trust and love of their customers by way of effective marketing automation. Think about it, Amazon is one of the most beloved brands today and up until recently, the relationship with their customers was driven primarily through their website and email. Given the vast number of Amazon’s customers (over 100 million Prime Members in the U.S.), automation is the only way Amazon could have achieved such success.
What makes a repeat customer to your WooCommerce store? It’s a customer who . . .
-is treated like a human being by you, not like a customer number
-has received prompt and effective communication from you, both before and after the sale
-has learned something useful from you about the products or services you sell
-is provided opportunities to become apart of your tribe through special offers or memberships into a VIP status
-is encouraged to read and leave honest reviews regarding the products or services purchased on your site
-is provided personalized suggestions for products or services that they might enjoy based upon their history
In this workshop, we’ll explore all the various marketing automations required to run a successful e-commerce store with customers who are delighted with their buying experience and who keep coming back over and over again for more. Besides discussing the top marketing automations every store owner needs, we’ll also cover various marketing automation tools available for WooCommerce and demonstrate a number of automations in the WordPress backend so that you can see how simple they are to implement for your WooCommerce store!