{"id":20456,"date":"2024-01-05T15:07:36","date_gmt":"2024-01-05T22:07:36","guid":{"rendered":"https:\/\/phoenix.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=20456"},"modified":"2024-02-10T11:41:58","modified_gmt":"2024-02-10T18:41:58","slug":"understanding-your-customer-using-personas-and-empathy-maps","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2024\/session\/understanding-your-customer-using-personas-and-empathy-maps","title":{"rendered":"Understanding Your Customer Using Personas and Empathy Maps"},"content":{"rendered":"\n<p>Solving customer problems isn\u2019t just a contest of technology or talent. It\u2019s often about who is doing a better job of listening to the customer. Some call this \u201cstrategic empathy.\u201d So if you want to build a successful new product or service, understanding your customer is paramount. In this talk, we will explore the process of creating data-informed, accurate customer profiles \u2014 and then how we can extend those profiles into empathy maps. We\u2019ll see some real-world examples from companies like Ancestry.com, Bluehost, and others. And we\u2019ll be sure to leave some time for a discussion on how this kind of thinking might help your business scale its ability to listen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solving customer problems isn\u2019t just a contest of technology or talent. It\u2019s often about who is doing a better job of listening to the customer. Some call this \u201cstrategic empathy.\u201d So if you want to build a successful new product or service, understanding your customer is paramount. In this talk, we will explore the process [&hellip;]<\/p>\n","protected":false},"author":15409021,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1707585900,"_wcpt_session_duration":3300,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/short.ps\/iuqgcp","_wcpt_session_video":"","_wcpt_speaker_id":[21296],"footnotes":""},"session_track":[66],"session_category":[55,62],"class_list":["post-20456","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-content-strategy-marketing","wcb_session_category-design"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 10, 2024","time":"10:25 am"},"session_speakers":[{"id":"21296","slug":"chris-david-miles","name":"Chris David Miles","link":"https:\/\/phoenix.wordcamp.org\/2024\/speaker\/chris-david-miles"}],"session_cats_rendered":"Content\/Strategy\/Marketing, Design","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/15409021"}],"version-history":[{"count":3,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20456\/revisions"}],"predecessor-version":[{"id":21299,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20456\/revisions\/21299"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/21296"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=20456"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=20456"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=20456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}