{"id":20422,"date":"2024-01-05T14:38:42","date_gmt":"2024-01-05T21:38:42","guid":{"rendered":"https:\/\/phoenix.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=20422"},"modified":"2024-02-12T17:58:23","modified_gmt":"2024-02-13T00:58:23","slug":"what-small-brands-can-learn-about-social-media-from-higher-ed","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2024\/session\/what-small-brands-can-learn-about-social-media-from-higher-ed","title":{"rendered":"What small brands can learn about social media from higher ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From getting the attention of prospective students, to engaging their community, to crisis management, higher education institutions are using organic social media in remarkable ways to connect with their audiences. We\u2019ll look at some examples of what colleges and universities are doing right, and how businesses can use the same tactics to build affinity with their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From getting the attention of prospective students, to engaging their community, to crisis management, higher education institutions are using organic social media in remarkable ways to connect with their audiences. We\u2019ll look at some examples of what colleges and universities are doing right, and how businesses can use the same tactics to build affinity with [&hellip;]<\/p>\n","protected":false},"author":6311049,"featured_media":0,"template":"","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1707603000,"_wcpt_session_duration":3300,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1qbQWxdtl3Of3PcLGBbJAn-JhRI-6KkS6hsbe-HKti00\/edit?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[20420],"footnotes":""},"session_track":[66],"session_category":[55],"class_list":["post-20422","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-content-strategy-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 10, 2024","time":"3:10 pm"},"session_speakers":[{"id":"20420","slug":"perri-collins","name":"Perri Collins","link":"https:\/\/phoenix.wordcamp.org\/2024\/speaker\/perri-collins"}],"session_cats_rendered":"Content\/Strategy\/Marketing","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20422\/revisions"}],"predecessor-version":[{"id":21320,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/20422\/revisions\/21320"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/20420"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/happygrrrl"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=20422"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=20422"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=20422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}