There\u2019s a wide range of quality when it comes to online content. Google\u2019s Helpful Content algorithm update helped set the record straight regarding what the search giant considers useful to humans and how content created specifically (and only) for search will not be able to effectively rank in relevant search moving forward.<\/p>\n\n\n\n
So what does it mean to create something that your target audience will enjoy consuming, while also achieving business goals? In this talk, we\u2019ll discuss content user experience (UX) best practices, including:<\/p>\n\n\n\n
– Takeaways from the Helpful Content algorithm update
– What Google\u2019s Quality Rater Guidelines tell us about how Google determines a search result\u2019s quality and ability to meet a searcher\u2019s needs
– Practical tips to immediately put into practice, like incorporating a table of contents, how to complement copy with visuals, and text formatting best practices<\/p>\n","protected":false},"excerpt":{"rendered":"
There\u2019s a wide range of quality when it comes to online content. Google\u2019s Helpful Content algorithm update helped set the record straight regarding what the search giant considers useful to humans and how content created specifically (and only) for search will not be able to effectively rank in relevant search moving forward. So what does […]<\/p>\n","protected":false},"author":11536871,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":true,"_wcpt_session_time":1679767800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.theblogsmith.com\/wcphx-2023\/","_wcpt_session_video":"","_wcpt_speaker_id":[1908],"footnotes":""},"session_track":[1079885],"session_category":[1079877,1079878],"class_list":["post-1976","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-01-full-court","wcb_session_category-content-strategy-and-marketing","wcb_session_category-design"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 25, 2023","time":"11:10 am"},"session_speakers":[{"id":"1908","slug":"maddy-osman","name":"Maddy Osman","link":"https:\/\/phoenix.wordcamp.org\/2023\/speaker\/maddy-osman\/"}],"session_cats_rendered":"Content, Strategy and Marketing, Design","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/11536871"}],"version-history":[{"count":1,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1976\/revisions"}],"predecessor-version":[{"id":1977,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1976\/revisions\/1977"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1908"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=1976"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}