{"id":1869,"date":"2019-12-23T12:42:55","date_gmt":"2019-12-23T19:42:55","guid":{"rendered":"https:\/\/2020.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=1869"},"modified":"2019-12-23T14:16:32","modified_gmt":"2019-12-23T21:16:32","slug":"building-a-content-marketing-machine","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2020\/session\/building-a-content-marketing-machine\/","title":{"rendered":"Building a Content Marketing Machine"},"content":{"rendered":"\n<p>Right now there are so many different marketing channels to choose from it can sometimes feel impossible to make a choice. Applying the same marketing strategies used by VC back SAAS companies won&#8217;t work for most WordPress plugin businesses. In my presentation, I will show the benefits of content marketing done right and why it should be the single most important channel to focus on for WordPress based businesses.<\/p>\n\n\n\n<p>In this presentation, attendees will learn\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why content marketing is more important than ever before.<\/li><li>What\u2019s working in content marketing for WordPress plugins in 2020 and beyond.<\/li><li>The positive long-tail effect of content marketing for your WordPress business.<\/li><li>How to develop a sustainable 80\/20 content marketing system no matter your budget.<\/li><li>How content marketing builds loyal customers.<\/li><li>Connecting product and content marketing.<\/li><li>And much more&#8230;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Right now there are so many different marketing channels to choose from it can sometimes feel impossible to make a choice. Applying the same marketing strategies used by VC back SAAS companies won&#8217;t work for most WordPress plugin businesses. In my presentation, I will show the benefits of content marketing done right and why it &hellip; <a href=\"https:\/\/phoenix.wordcamp.org\/2020\/session\/building-a-content-marketing-machine\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Building a Content Marketing Machine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17661023,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1581099900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1727],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-1869","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 7, 2020","time":"11:25 am"},"session_speakers":[{"id":"1727","slug":"colin-shipp","name":"Colin Shipp","link":"https:\/\/phoenix.wordcamp.org\/2020\/speaker\/colin-shipp\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1869\/revisions"}],"predecessor-version":[{"id":1870,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1869\/revisions\/1870"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1727"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/colinshipp"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1869"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}