{"id":1859,"date":"2019-12-23T12:45:40","date_gmt":"2019-12-23T19:45:40","guid":{"rendered":"https:\/\/2020.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=1859"},"modified":"2019-12-23T14:14:51","modified_gmt":"2019-12-23T21:14:51","slug":"what-does-your-brand-look-like-in-a-voice-first-world","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2020\/session\/what-does-your-brand-look-like-in-a-voice-first-world\/","title":{"rendered":"What does your brand look like in a voice-first world?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice-first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.   In a voice-first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become &hellip; <a href=\"https:\/\/phoenix.wordcamp.org\/2020\/session\/what-does-your-brand-look-like-in-a-voice-first-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What does your brand look like in a voice-first world?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15423074,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1581096000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1719],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-1859","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 7, 2020","time":"10:20 am"},"session_speakers":[{"id":"1719","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/phoenix.wordcamp.org\/2020\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1859\/revisions"}],"predecessor-version":[{"id":1860,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1859\/revisions\/1860"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1719"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/cpedwards4"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1859"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}