“As a society, we’ve become obsessed with growing our followers and likes on social media. The problem is, followers and likes don’t correlate to having an authentic community for brands on social media.<\/p>\n\n\n\n
In this talk, I’ll discuss how you can connect with your audience and grow your brand authentically on social media. You’ll learn why you shouldn’t obsess over ‘likes and follows’ and what metrics you should measure instead. I’ll also provide some actionable tips you can begin implementing on your social media channels to start growing a genuine community and provide some resources to help you do it. (Hint: it’s not bots and it’s not automated!)”<\/p>\n","protected":false},"excerpt":{"rendered":"
“As a society, we’ve become obsessed with growing our followers and likes on social media. The problem is, followers and likes don’t correlate to having an authentic community for brands on social media. In this talk, I’ll discuss how you can connect with your audience and grow your brand authentically on social media. You’ll learn … Continue reading “Your Likes Don't Matter And Your Followers Don't Count: How To Authentically Grow Your Brand On Social Media”<\/span><\/a><\/p>\n","protected":false},"author":14504468,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1581117600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.canva.com\/design\/DADvxm_D5lE\/KNk5GJ_INo_cFfgYuUzaBA\/view?utm_content=DADvxm_D5lE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton","_wcpt_session_video":"","_wcpt_speaker_id":[1744],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-1851","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 7, 2020","time":"4:20 pm"},"session_speakers":[{"id":"1744","slug":"julie-archer","name":"Julie Archer","link":"https:\/\/phoenix.wordcamp.org\/2020\/speaker\/julie-archer\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/14504468"}],"version-history":[{"count":1,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1851\/revisions"}],"predecessor-version":[{"id":1852,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1851\/revisions\/1852"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1744"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1851"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1851"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}