Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you\u2019re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.<\/p>\n
Did you know your website can rank better than #1 in Google? You\u2019ve probably noticed answers to your searches appearing directly in Google. That\u2019s called position zero. Learn how to leverage your content to rise above the competition and achieve position zero results. I\u2019ll share a 4 step process you can apply to your content marketing efforts to leap to the top of Google.<\/p>\n
With the release of WordPress 5.0, users now have default control over page-level design decisions. In this talk we will discuss the thought process that went into core Gutenberg architecture decisions, different strategies to achieve \u201csmart\u201d control: that balance between complete content freedom, and heavyhanded control. Jamie will present some options to create flexible content strategies for your clients in this new era.<\/p>\n
Killer Keywords: How to Write Content for Both Humans and Search Engines Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you\u2019re a professional copywriter or a small business owner who writes for […]<\/p>\n","protected":false},"author":12735231,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1550272800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1558,1507,1519],"footnotes":""},"session_track":[386143],"session_category":[1266113],"class_list":["post-1997","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-content-strategy-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9XPAJ-wd","session_date_time":{"date":"February 15, 2019","time":"4:20 pm"},"session_speakers":[{"id":"1558","slug":"jamie-schmid","name":"Jamie Schmid","link":"https:\/\/phoenix.wordcamp.org\/2019\/speaker\/jamie-schmid\/"},{"id":"1507","slug":"lindsay-halsey","name":"Lindsay Halsey","link":"https:\/\/phoenix.wordcamp.org\/2019\/speaker\/lindsay-halsey\/"},{"id":"1519","slug":"pam-aungst","name":"Pam Aungst","link":"https:\/\/phoenix.wordcamp.org\/2019\/speaker\/pam-aungst\/"}],"session_cats_rendered":"Content\/Strategy\/Marketing","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1997\/revisions"}],"predecessor-version":[{"id":4036,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1997\/revisions\/4036"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1558"},{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1507"},{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1519"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jamieschmid"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1997"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}