{"id":617,"date":"2017-12-31T07:12:24","date_gmt":"2017-12-31T14:12:24","guid":{"rendered":"https:\/\/2018.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=617"},"modified":"2018-02-17T11:04:34","modified_gmt":"2018-02-17T18:04:34","slug":"get-a-personality-differentiate-you-brand-in-a-sea-of-sameness-a-workshop","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2018\/session\/get-a-personality-differentiate-you-brand-in-a-sea-of-sameness-a-workshop\/","title":{"rendered":"Workshop &#8211; Get a Personality! Differentiate your brand in a sea of &#8216;sameness.&#8217; <em>Content\/Strategy\/Marketing<\/em>"},"content":{"rendered":"<p>Do your customers know what makes your organization different? How about your staff and partners? If you don\u2019t communicate competitive advantage at a brand level, potential customers choose based on a personal connection (or worse&#8230;lowest price). In fact, differentiation is one of the hardest aspects of marketing to nail \u2013 particularly for small businesses who often boast essentially the same offerings as the big guys.<\/p>\n<p>The values you hold high and your brand&#8217;s personality traits are the biggest players in brand differentiation. They should inform every inch of your website and every campaign your run, from your visual identity to your messaging. This workshop with Resound\u2019s managing partner, Mike Jones, will help you flesh out your firm\u2019s values and personality traits \u2013 the ones that create a human connection with your audience. It\u2019s time to stand apart and be authentic to your organization&#8217;s real culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your customers know what makes your organization different? How about your staff and partners? If you don\u2019t communicate competitive advantage at a brand level, potential customers choose based on a personal connection (or worse&#8230;lowest price). In fact, differentiation is one of the hardest aspects of marketing to nail \u2013 particularly for small businesses who &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/phoenix.wordcamp.org\/2018\/session\/get-a-personality-differentiate-you-brand-in-a-sea-of-sameness-a-workshop\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Workshop &#8211; Get a Personality! Differentiate your brand in a sea of &#8216;sameness.&#8217; <em>Content\/Strategy\/Marketing<\/em>&#8220;<\/span><\/a><\/p>\n","protected":false},"author":9376043,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1518813000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_speaker_id":[614],"footnotes":""},"session_track":[12343],"session_category":[12343],"class_list":["post-617","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop","wcb_session_category-workshop"],"jetpack_shortlink":"https:\/\/wp.me\/pheLYL-9X","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"February 16, 2018","time":"1:30 pm"},"session_speakers":[{"id":"614","slug":"mike-jones","name":"Mike Jones","link":"https:\/\/phoenix.wordcamp.org\/2018\/speaker\/mike-jones\/"}],"session_cats_rendered":"Workshop","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/617\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/617\/revisions\/2589"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/614"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/resoundcreative"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=617"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}