{"id":593,"date":"2017-12-31T06:58:08","date_gmt":"2017-12-31T06:58:08","guid":{"rendered":"https:\/\/2018.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=593"},"modified":"2018-02-27T11:52:32","modified_gmt":"2018-02-27T18:52:32","slug":"blast-drip-and-nurture-automated-marketing-to-your-website-visitors","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2018\/session\/blast-drip-and-nurture-automated-marketing-to-your-website-visitors\/","title":{"rendered":"Blast, Drip, and Nurture\u2014Automated Marketing to Your Website Visitors <em>Content\/Strategy\/Marketing<\/em>"},"content":{"rendered":"<p>By most accounts, marketing automation is the greatest thing since&#8230; well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.<\/p>\n<p>It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this session, Blast, Drip, &amp; Nurture, we define the differences between email blasts, drip emails, and nurture emails and how you can use automated-marketing solution to subjugate these tasks for subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By most accounts, marketing automation is the greatest thing since&#8230; well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks. It also enables us to more appropriately personalize content and send messages that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/phoenix.wordcamp.org\/2018\/session\/blast-drip-and-nurture-automated-marketing-to-your-website-visitors\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Blast, Drip, and Nurture\u2014Automated Marketing to Your Website Visitors <em>Content\/Strategy\/Marketing<\/em>&#8220;<\/span><\/a><\/p>\n","protected":false},"author":6171476,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1518800100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_speaker_id":[591],"footnotes":""},"session_track":[1220461],"session_category":[1219417],"class_list":["post-593","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-pima-pinal","wcb_session_category-regular-session"],"jetpack_shortlink":"https:\/\/wp.me\/pheLYL-9z","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"February 16, 2018","time":"9:55 am"},"session_speakers":[{"id":"591","slug":"cyndie-shaffstall","name":"Cyndie Shaffstall","link":"https:\/\/phoenix.wordcamp.org\/2018\/speaker\/cyndie-shaffstall\/"}],"session_cats_rendered":"Regular Session","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/593\/revisions"}],"predecessor-version":[{"id":2472,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/593\/revisions\/2472"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/591"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/cshaffstall"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=593"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}