{"id":569,"date":"2017-12-31T06:48:46","date_gmt":"2017-12-31T06:48:46","guid":{"rendered":"https:\/\/2018.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=569"},"modified":"2018-02-27T11:59:10","modified_gmt":"2018-02-27T18:59:10","slug":"which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2018\/session\/which-way-does-your-duck-face\/","title":{"rendered":"Which Way Does Your Duck face? <em>Design<\/em>"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/phoenix.wordcamp.org\/2018\/session\/which-way-does-your-duck-face\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Which Way Does Your Duck face? <em>Design<\/em>&#8220;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1518803400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_speaker_id":[567],"footnotes":""},"session_track":[386143],"session_category":[1219417],"class_list":["post-569","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-regular-session"],"jetpack_shortlink":"https:\/\/wp.me\/pheLYL-9b","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"February 16, 2018","time":"10:50 am"},"session_speakers":[{"id":"567","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/phoenix.wordcamp.org\/2018\/speaker\/mike-demo\/"}],"session_cats_rendered":"Regular Session","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569\/revisions"}],"predecessor-version":[{"id":2480,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569\/revisions\/2480"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/567"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=569"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}