{"id":555,"date":"2017-12-31T06:40:38","date_gmt":"2017-12-31T06:40:38","guid":{"rendered":"https:\/\/2018.phoenix.wordcamp.org\/?post_type=wcb_session&#038;p=555"},"modified":"2018-02-22T14:29:31","modified_gmt":"2018-02-22T21:29:31","slug":"financial-forecasting-pssst-the-secret-is-working-backwords","status":"publish","type":"wcb_session","link":"https:\/\/phoenix.wordcamp.org\/2018\/session\/financial-forecasting-pssst-the-secret-is-working-backwords\/","title":{"rendered":"Financial Forecasting: pssst the secret is working backwards <em>Business Development<\/em>"},"content":{"rendered":"<p>This talk discusses actionable items to better run your business using our company&#8217;s financial forecasting model as an example &#8212; open sourcing what works.<\/p>\n<p>The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don&#8217;t need venture capital or 18 hour days to launch a successful plugin.<\/p>\n<p>In this talk I will discuss:<br \/>\nWorking backwards&#8212;and what that means<br \/>\nHow our firm used the \u201cfree downloads metric\u201d to monitor paid growth in year 1 of Startup<br \/>\nHow to plan internal \u201chours as dollars\u201d against code-based (Plugin dev) assets and COG expenses<br \/>\nHow to use Cash Flow projections, rolling three months, to plan for product development cycle budgets<br \/>\nHow to conservatively project hires of employee, # 4-6 as well as future hires #7-12.<br \/>\nHow to budgeting marketing on a quarterly basis using sales and renewal benchmarks<br \/>\nHow to adjust projections (free v premium) as your business matures<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This talk discusses actionable items to better run your business using our company&#8217;s financial forecasting model as an example &#8212; open sourcing what works. The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/phoenix.wordcamp.org\/2018\/session\/financial-forecasting-pssst-the-secret-is-working-backwords\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Financial Forecasting: pssst the secret is working backwards <em>Business Development<\/em>&#8220;<\/span><\/a><\/p>\n","protected":false},"author":15067466,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1518903000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_speaker_id":[538],"footnotes":""},"session_track":[386143],"session_category":[1219417],"class_list":["post-555","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-regular-session"],"jetpack_shortlink":"https:\/\/wp.me\/pheLYL-8X","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"February 17, 2018","time":"2:30 pm"},"session_speakers":[{"id":"538","slug":"jason-knill","name":"Jason Knill","link":"https:\/\/phoenix.wordcamp.org\/2018\/speaker\/jason-knill\/"}],"session_cats_rendered":"Regular Session","_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/555\/revisions"}],"predecessor-version":[{"id":2467,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/555\/revisions\/2467"}],"speakers":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/538"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/jpkglf"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=555"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}