A cheerleader for small business owners and buying local, Isaac “loves the heart and soul that local businesses put into their products and services.” He’s especially interested in helping people build their personal brand using stories on social media. When he’s not at work, you can usually find Isaac and his kids riding their bikes at the local skatepark or sampling local coffee offerings. You might recognize Isaac and his son from a recent Facebook viral video. The video has over 70 million views and has been shared by CNN, Buzzfeed, George Takei, and others. Isaac is a native of Northern California who transplanted to Phoenix 11 years ago to work for GoDaddy.