Do your customers know what makes your organization different? How about your staff and partners? If you don’t communicate competitive advantage at a brand level, potential customers choose based on a personal connection (or worse…lowest price). In fact, differentiation is one of the hardest aspects of marketing to nail – particularly for small businesses who often boast essentially the same offerings as the big guys.
The values you hold high and your brand’s personality traits are the biggest players in brand differentiation. They should inform every inch of your website and every campaign your run, from your visual identity to your messaging. This workshop with Resound’s managing partner, Mike Jones, will help you flesh out your firm’s values and personality traits – the ones that create a human connection with your audience. It’s time to stand apart and be authentic to your organization’s real culture.