This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!
What The West Wing can teach us about building products Business Development
From idea to developing a product delights you as a developer. But how do you get it out there for others? How do you market and sell your product? How do you know what to price it at or how to support it? Enter the world of product management and in any software business this is a fundamental necessity to making your new product into a successful venture.
Yes, And: How improv basics build stronger teams, foster creativity and make the creative process more fun and less frustrating Content/Strategy/Marketing
After spending several years working in a large advertising agency I found the most useful tools for creative collaboration and building teams in an improv class. In this session I’ll share how to apply the basic rules of improv to build collaborative teams, who come up with more creative ideas and have more fun while doing it.
Overcoming Your Fear of Sales Business Development
If your fear of public speaking is greater than the fear of dying, the fear of asking for the sale cannot be far behind. Many business owners languish in low volume when, with a little bit of knowledge and practice, they can be kicking their sales into overdrive. We will cover classic sales techniques and update them for the digital age. We will also dig into the psychology that not only keeps some of us under-pricing but keeps us from closing the deal, at all. You don’t have to be cheesy, sleazy, or greasy to be a great salesperson. You will learn to sell with style and walk away with increased confidence to go out and make more money.
The Anatomy Of A Hacked Site General WordPress/Beginning User
In this talk, I discuss the roadmap of a typical WordPress site getting “hacked”. From start to finish, we look at how victims can be identified, how sites are breached, how persistent backdoors are established, and how the attackers will exploit the compromised site.
I avoid getting too overtly technical in my descriptions, instead opting to focus on the mindset and overall process of the attack. This enables less-technical website owners to get a stronger conceptual grasp of what exactly goes on during a breach.
It can be overwhelming for inexperienced webmasters to adequately defend against a threat they don’t understand. This talk defines these threats in a concrete way, which is much more compelling than the nebulous concept of “hackers” in general. Viewers leave the room empowered to take a proactive outlook on the security of their web presence.
Introduction to automated WordPress deployments Development
Do you dread deploying new WordPress code for clients? *raises hand* It’s weird to feel that way. Deploying WordPress code isn’t rocket science after all (or maybe it is and no one told me!).
It tends to come down to opening our favorite FTP client and pressing the upload button. Easy-peasy, right? Of course, not! (Things are never that easy…) You’re also refreshing the web page in the browser while praying that you don’t get a white screen of death.
It doesn’t have to be that way. You can deploy your WordPress code with confidence! It just comes down to creating the proper workflows and the right automation.
This is what you’ll learn in this talk. We’ll go over what makes a successful deployment workflow. You’ll also get an overview of the tools that you can use to automate deployments. It’s everything that you need to get started on your quest for safer WordPress deployments!
Content for the Modern World Content/Strategy/Marketing
On the internet, content is king. Whether you are writing content for your business or a large corporation, you must know and respect your target audience. Targeted content is one of the best ways to grow your brand and the old tricks of the trade will no longer cut it. Content for the Modern World takes a deep dive into the new and emerging content marketing trends. Since content patterns are ever-changing, we’ll discover new ways to keep up-to-date with channels to follow and helpful and efficient tools. Have you been struggling to create viral and click-worthy blog titles and email subject lines? We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.
Gutenberg: Changing the Landscape of the Open Web Design
Gutenberg transforms how we think about content in WordPress and will ship with WordPress 5.0. In this session, we’ll discuss what Gutenberg is, why we need it, and where it is today. Finally, we’ll look at where the community is taking Gutenberg, including major improvements to site customization.
Headless and Brainless WordPress Development
Now that WordPress has an amazing REST API, there is a lot of buzz around “headless” or “decoupled” sites. However, these are mostly covered with “how-to” and not “what this is” articles. My presentation aims to provide a higher level insight into what it means to be using WordPress, JavaScript and the REST API, all in tangent. It will go into the pros and cons of using limbless, headless and brainless WordPress.
Learning Objectives:
- Understand the differences between Limbless, Headless, and Brainless WordPress configurations
- Structure their next non-traditional WordPress site with confidence using the proper solution for the task at hand
- Begin using WordPress as a development platform for cutting-edge web solutions
WPGraphQL: Interacting with WordPress Data in a new way Development
In this talk, we will look at what WordPress looks like as an Application Data Graph and how WPGraphQL enables a GraphQL API for WordPress and allows us to interact with the WordPress graph via GraphQL queries and mutations.
In previous talks, (WordCamp US 2017, WordCamp for Publishers 2017, WordCamp Orange County 2017) I’ve talked a lot about the history of WordPress APIs and how GraphQL compares to them and helps solve some problems of using other APIs.
This talk will focus less on the history of why WPGraphQL came to be and how it compares with other existing WP APIs, and focus more on how to use WPGraphQL, how to extend WPGraphQL to work for your site.
We’ll start by looking at basic usage of WPGraphQL: querying posts, pages, terms, etc. Then we’ll explore some features of the query language such as variables, aliases, and field arguments.
Then we’ll look at Mutations (creating, updating and deleting data) and we’ll discuss how WPGraphQL handles Authentication and Authorization, and other features like fragments.
Throughout the talk we’ll look at the internals of WPGraphQL and how it goes from a request to the WordPress server to resolving data back to the client, and how it makes use of core WordPress technology to efficiently resolve data.