Let’s be honest… We are not, nor will we ever be, Beyoncé. But, mere mortals can learn from Queen Bee’s impeccable social media marketing strategy and use WordPress to get it done. With 10.6 million likes and counting on Instagram, Beyoncé knows how to connect with her followers by sharing glimpses of her life in photos or in short videos. In order to build your following for your brand or business, you must engage your audience, but let’s do it like Beyoncé! We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now! We’ll even take a step further and discuss what the average developer can implement in order to make engagement much easier for their users to engage properly. Because ‘Yoncé certainly did not build her empire of 14 million Twitter followers by sporadically sharing (or oversharing) on social media. Yet, the greater question is, “Is there a formula for social media success when promoting a business brand?” YES!