{"id":1559,"date":"2012-01-18T23:09:41","date_gmt":"2012-01-19T06:09:41","guid":{"rendered":"https:\/\/2012.phoenix.wordcamp.org\/?page_id=1559"},"modified":"2012-03-09T14:36:14","modified_gmt":"2012-03-09T21:36:14","slug":"saturday","status":"publish","type":"page","link":"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/","title":{"rendered":"Class Schedule &#8211; Saturday February 25, 2012"},"content":{"rendered":"<p class=\"nice-text\">* Session topics and speakers are subject to change.<\/p>\n<table id=\"class-grid\" class=\"main\">\n<thead>\n<th class=\"first\">TIME<\/th>\n<th>\n<span class=\"title\">MY WP<\/span><br \/>\n<span class=\"description\">Focuses on discussing how specific industry verticals are using WordPress including a survey of the available plugins, themes, vendors, strategies, etc.<\/span>\n<\/th>\n<th>\n<span class=\"title\">JUMPSTART<\/span><br \/>\n<span class=\"description\">Focuses on giving BEGINNER to INTERMEDIATE WordPress users clear &#8220;Jumping off&#8221; points for taking their site to the next level<\/span>\n<\/th>\n<th>\n<span class=\"title\">THINK TANK<\/span><br \/>\n<span class=\"description\">Focuses on giving INTERMEDIATE to ADVANCED WordPress users a large quantity of mind-blowing ideas &amp; training they can use to dominate the web with their WordPress site<\/span>\n<\/th>\n<th class=\"last genius\"><a href=\"#\" id=\"rockstar\" class=\"desc_tooltip\">ROCKSTAR BAR<\/a><\/p>\n<div id=\"rockstar_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>The Wordcamp RockStar Bar is a designated space for you to get 1-on-1 attention for your specific WordPress question or problem. We&#8217;ll have WordPress RockStars standing by throughout most of the day to help you with any challenge you&#8217;re facing.<\/p>\n<\/div>\n<\/th>\n<\/thead>\n<tbody>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">8:00<\/td>\n<td colspan=\"4\" class=\"schedule-span\">Registration<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">9:00<\/td>\n<td colspan=\"4\" class=\"schedule-span\"><span style=\"display: inline-block; margin-top: 0px;\">Opening Remarks<\/span><\/p>\n<p style=\"display: inline-block; margin: 5px 0px 0px 15px;\"><a style=\"margin-bottom: 0px;\" href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/wordcamp-phoenix-2012-opening-remarks\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<\/td>\n<tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">9:30<\/td>\n<td class=\"content column-1\">\n<h3>WordPress for Musicians, Artists, Writers, Butchers, Bakers &amp; Candlestick Makers<\/h3>\n<p>How to maximize your creative exposure with WordPress.<\/p>\n<p><a href=\"#\" id=\"creatives\" class=\"desc_tooltip\">See full description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#greg-taylor\">Greg Taylor<\/a><\/p>\n<p><a href=\"http:\/\/mktgpress.com\/wordcamp-phoenix-presentation\/\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/greg-taylor-wordpress-for-musicians-artists-writers-butchers-bakers-candlestick-makers\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"creatives_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Musicians get your music listened to and full shows. Artists get commissioned and book exhibits. Writers get noticed and published. Site examples and best practices will be discussed with plenty of time left for Q &amp; A.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-2\">\n<h3>WP 101: Rocking in the Free World<\/h3>\n<p>Learn why WordPress is one of the hardest rocking blog and web design creation tools on the planet &#8230; oh yeah, and did I mention it&#8217;s free?<\/p>\n<p><a href=\"#\" id=\"wp101\" class=\"desc_tooltip\">See full description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#greg-loumeau\">Greg Loumeau<\/a><\/p>\n<p><a href=\"http:\/\/www.dreamco.com\/wp_101.pdf\">Presentation Slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/greg-loumeau-wp101-rocking-in-the-free-world\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"wp101_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Learn why WordPress is one of the hardest rocking blog and web design creation tools on the planet &#8230; oh yeah, and did I mention it&#8217;s free? This session will formally introduce you to WP. We will cover how to manually install WP on a server and how to use the &#8220;one-click&#8221; install method available on many web hosting control panels. We&#8217;ll also look at how to do editorial calendaring (managing posts that will appear at future dates), site mapping (using internal and external site maps to improve navigation and increase a website&#8217;s search engine ranking), site analytics (tracking information about site visitors) and the location of some of the best online resources for learning about WP. Start your day off right by learning how to use this truly amazing software.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>Next Generation Web: What HTML5 and Responsive Design Can Really Do<\/h3>\n<p>Leveraging HTML5, Responsive width, advanced Javascript and other technologies to take your UIX to the next level.<\/p>\n<p><a href=\"#\" id=\"next_gen\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#jake-goldman\">JAKE GOLDMAN<\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/jakemgold\/next-gen-web\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/jake-goldman-next-generation-web\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"next_gen_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>We&#8217;ve all probably heard of HTML5, CSS3, Responsive Design, and other &#8220;future of the web&#8221; buzzwords. Maybe you&#8217;ve even dabbled in HTML5 doctype declarations and &#8220;header&#8221; tags, or used CSS3 rounded corners or gradients. But most of us have only scratched the surface of these technologies, and for good reason &#8211; not everyone is using Chrome 16 or Firefox 9 yet, and even they haven&#8217;t settled on uniform implementations.  We&#8217;ll look at how Responsive Design is already beginning to change the way we approach building sites for different screen sizes, and peak into potentially transformative HTML5 techniques that are only beginning to appear around the web.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">10:30<\/td>\n<td class=\"content column-1\">\n<h3>Extending Multisite for Community Engagement<\/h3>\n<p>An introduction to WordPress Multi-Site<\/p>\n<p><a href=\"#\" id=\"multisite_wp\" class=\"desc_tooltip\">See full description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#john-hawkins\">John Hawkins<\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/vegasgeek\/an-introduction-to-multisite-wordcamp-phoenix\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/john-hawkins-an-introduction-to-wordpress-multi-site\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"multisite_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>The WordPress multisite feature is a powerful beast. With it you can run multiple web sites on a single WordPress installation. Add in some powerful plugins like BuddyPress and Gravity Forms and you&#8217;re on your way to building a powerful community network.<\/p>\n<p>In this session we&#8217;ll discuss how to get started with multisite, some of the features and techniques you can use to build a network and we&#8217;ll look at some examples of some real world uses for the awesomeness that is WordPress multisite.<\/p>\n<\/td>\n<td class=\"content column-2\">\n<h3>Navigating the Theme Landscape<\/h3>\n<p>Learn what types of themes are out there, how to find and choose a theme, and dive into basic modifications to your theme so it fits you perfectly.<\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#lance-willett\">Lance Willett<\/a><\/p>\n<p><a href=\"#\" id=\"themes_wp\" class=\"desc_tooltip\">See Full class description<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/lance-willett-navigating-the-theme-landscape\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"themes_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Your theme is your site&#8217;s identity; it&#8217;s how you present yourself to the world. Are you happy with your current theme? Do you know how to customize and fix it, or find a better one? Where should you look for themes? How can you tell a great theme from a just a good one? What do you do with it once you find it?<\/p>\n<p>Welcome the wild and woolly world of WordPress themes! We&#8217;ll tackle these critical questions, and more. Learn what types of themes are out there, how to find and choose a theme, and dive into basic modifications to your theme so it fits you perfectly.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>How to scale WordPress<\/h3>\n<p>APIs, Caching, Infrastructure, CDNs, etc.<\/p>\n<p><a href=\"#\" id=\"scale_wp\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#erick-hitter\">Erick Hitter<\/a> \/ <a href=\"\/speakers\/#chris-lauzon\">Chris Lauzon<\/a> &#8211; <a href=\"http:\/\/wpengine.com\">WPEngine.com<\/a><\/p>\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1OXVFo1TSiz2jgIytsiUrLvBUiZztMl8FmYVIbUd_YdE\/edit?pli=1#slide=id.p\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/eric-hitter-chris-lauzon-how-to-scale-wordpress\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"scale_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Looking at how to scale WordPress with different tips and tricks both within WordPress, and beyond. We will take a look at different coding techniques and things you can do within WordPress, such as utilizing its APIs. We will also take a look at infrastructure, caching ideas, and implementing CDNs.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">11:30<\/td>\n<td class=\"content column-1\">\n<h3>Real Estate<\/h3>\n<p>Top 10 WordPress &#8220;best practices&#8221; for realtors &amp; real estate websites<\/p>\n<p><a href=\"#\" id=\"real_estate\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#jay-thompson\">Jay Thompson &#8211; Phoenix Real Estate Guy<\/a><\/p>\n<p><a href=\"http:\/\/www.phoenixrealestateguy.com\/top-10-wordpress-best-practices-for-real-estate-blogs\/\">Presentation Slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/jay-thompson-top-10-wordpress-best-practices-for-realtors-real-estate-websites\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"real_estate_desc\" class=\"tooltip-content\" style=\"display:none;\">\n<p>We will explore WordPress tips, techniques, ideas, plugins, design and more to take your real estate (or small business) WordPress site where you need it to go. Using practical examples, backed with real-life data, you will get a no-nonsense look at what it takes to build and maintain an effective web presence. Looking to get your questions answered? This is the session for you.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-2\">\n<h3>A Brief History of Plugins<\/h3>\n<p>Plugins are the most important aspect of a WordPress site. They allow you to customize nearly any aspect of the site.<\/p>\n<p><a href=\"#\" class=\"desc_tooltip\" id=\"plugins_wp\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#andrew-ryno\">Andrew Ryno<\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/andrewryno\/plugins-at-wordcamp-phoenix\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/andrew-ryno-a-brief-history-of-plugins\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"plugins_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Plugins are the most important aspect of a WordPress site. They allow you to customize nearly any aspect of the site, anywhere from a simple Hello, Dolly! quote to a fully functioning e-commerce system. I will go over what plugins are, how to find them, and how to manage them.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>Wait&#8230;THAT&#8217;S WordPress?!?!<\/h3>\n<p>Break the mold WordPress builds made with some real imagination.<\/p>\n<p><a href=\"#\" class=\"desc_tooltip\" id=\"what_wp\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#andrew-norcross\">Andrew Norcross<\/a><\/p>\n<p><a href=\"http:\/\/phx.andrewnorcross.com\/\">Presentation Slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/andrew-norcross-wait-thats-wordpress\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"what_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Walking through WP builds that &#8216;break the mold&#8217; of the traditional blog \/ business site and showcase how powerful WP can really be with some imagination<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">12:15<\/td>\n<td colspan=\"4\" class=\"schedule-span\">Lunch<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">1:15<\/td>\n<td class=\"content column-1\">\n<h3>Government &amp; non-profits<\/h3>\n<p>How non-profits and government organizations of all sizes can use WordPress to successfully create and operate a website (Case study: open.NASA.gov)<\/p>\n<p><a href=\"#\" id=\"nasa\" class=\"desc_tooltip\">See full class description.<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#sean-herron\">Sean Herron &#8211; NASA.gov<\/a><\/p>\n<p><a href=\"http:\/\/speakerdeck.com\/u\/seanherron\/p\/wordpress-for-government-non-profits-phoenix-wordcamp\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/sean-herron-how-non-profits-and-government-organizations-of-all-sizes-can-use-wordpress-to-successfully-create-and-operate-a-website\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"nasa_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>WordPress powers over 71 million websites on the internet, making it one of the most popular open source projects on the planet. Learn how NASA is leveraging WordPress to communicate, share, and interact with citizens more than ever before through a open data portal that catalogs hundreds of terabytes of information daily, an open source code repository website, and a community blog enabling thousands of NASA employees and contractors to share their stories about working at Nation&#8217;s Space Program directly with the public.<\/p>\n<p>We&#8217;ll look at the issues that surround the use of open source content management systems in organizations from the perspective of technology, policy, and culture, and how you can effectively address those issues when deploying your own WordPress site. We&#8217;ll also discuss important WordPress best practices, including accessibility, security, and extensibility, that will help you share your content with the widest group of people possible.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-2\">\n<h3>Promoting your site<\/h3>\n<p>Getting started with SEO, SEM, social media and other tools.<\/p>\n<p><a href=\"#\" id=\"promote\" class=\"desc_tooltip\">See full class description.<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#joshua-ziering-2\">Josh Ziering \u2013 Full Speed SEO<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/josh-ziering-promoting-your-site\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"promote_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Learn what it takes to move your website up in the search engines using the best practices outlined by Google, Bing and Yahoo.<\/p>\n<p>Looking to sell things with WordPress? It&#8217;s easier than you might think. Learn from veteran E-Com junkies who built their business, <a href=\"http:\/\/snapbackhats.com\/\">Snapbackhats.com<\/a>, on WordPress and sold it just 5 months later.\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>Design Swoon<\/h3>\n<p>Design Swoon \u2013 visual trends and WordPress<\/p>\n<p><a href=\"#\" id=\"design_swoon_wp\" class=\"desc_tooltip\">See full description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#sara-cannon\">Sara Cannon<\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/saracannon\/design-swoon-visual-trends-wordpress\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/sara-cannon-design-swoon\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"design_swoon_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Dont you just love the latest design trends and techniques? Want to apply them to WordPress using great technique? Or do you just need some inspiration? Come to \u201cDesign Swoon\u201d where we will not only look at some of the best design on the web but also parse down technique of implementation with CSS3 &amp; WordPress.  A designers must-see.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">2:15<\/td>\n<td class=\"content column-1\">\n<h3>Journalism<\/h3>\n<p>Empowering Journalists with WordPress.<\/p>\n<p><a href=\"#\" id=\"journalism_wp\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#ryan-imel\">RYAN IMEL \u2013 WPCANDY.COM<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/ryan-imel-empowering-journalists-with-wordpress\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"journalism_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>In this session Ryan will explore the ways WordPress is uniquely positioned as a platform for journalists, the exciting ways it&#8217;s being used in journalism today, and offer ideas that you can implement right away. We&#8217;ll look at how independent journalists and larger teams alike are using WordPress to power their publishing.<\/p>\n<p><strong>Session Preview:<\/strong> Empowering Journalists with WordPress<\/p>\n<p>Journalism is, very simply, the practice of reporting events and issues of interest to a specific audience in a timely fashion. As you can imagine, the internet has been playing a large part in the evolution of journalism for some time now.<\/p>\n<p>When it comes to WordPress and journalism, there are two primary groups we&#8217;ll be considering in the session. One group is news teams, and the other is individual journalists serving niche audiences. We&#8217;ll look at each group and how they take advantage of WordPress, why they chose it, and how to implement what they do in your teams.<\/p>\n<p>The session&#8217;s goal will be to highlight how to fine-tune WordPress specifically for a journalist&#8217;s purposes, and how to construct a publishing workflow that will work no matter the size of your organization.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-2\">\n<h3>Creative Thinking<\/h3>\n<p>Both for designers and developers.<\/p>\n<p><a href=\"#\" id=\"creative_thinking_wp\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#ward-andrews\">WARD ANDREWS<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/ward-andrews-creative-thinking\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"creative_thinking_wp_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Most creative ideas fly away or appear in a fuzzy form. Learn to capture, expand, iterate and deliver those ideas.<\/p>\n<p>Creative, innovative solutions are often shipped in the real world when discipline and an innovation regimen is in place. This session will dive into knowing why, having intense focus, having systems to capture and organize ideas, the value of connecting and collaborating with others, iterating effectively and curating what&#8217;s good to deliver what&#8217;s great.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>SEM, WordPress, and You<\/h3>\n<p>Driving Conversions Through Paid Search.<\/p>\n<p><a href=\"#\" id=\"paid_search\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#scott-yacko\">SCOTT YACKO<\/a> \/ <a href=\"\/speakers\/#jonathan-kressaty\">JONATHAN KRESSATY \u2013 VUURR<\/a><\/p>\n<p><a href=\"http:\/\/vuurr.com\/ppc-keyword-campaign-strategy-slides\/\">Presentation Slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/scott-yacko-jonathan-kressaty-sem-wordpress-and-you\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"paid_search_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>In this session we will discuss when and for what types of sites paid search is appropriate as well as the basics of setting up effective paid search campaigns.  We will focus on:<\/p>\n<p>&#8211; Google Adwords versus Microsoft Adcenter<br \/>\n&#8211; keyword research for paid search<br \/>\n&#8211; writing effective ad copy<br \/>\n&#8211; landing page content strategy<br \/>\n&#8211; bidding and budgeting strategy<\/p>\n<p>In addition to driving paid search traffic, we will dive into the details of optimizing campaigns for return on investment.  We will discuss setting up Google Analytics on WordPress sites as well as integrating with common commerce plugins.  Through the insights that robust analytics provides, the site owner will learn to tweak elements of their paid search campaigns to drive more conversions at a lower cost and maximize their marketing online budget.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">3:15<\/td>\n<td class=\"content column-1\">\n<h3>Agencies<\/h3>\n<p>Panel discussion on starting\/running a web design business, freelancing, quoting, pricing, contracts, consulting, etc.<\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#jake-goldman\">JAKE GOLDMAN<\/a>, <a href=\"\/speakers\/#shailesh-ghimire\">SHAILESH GHIMIRE<\/a>, <a href=\"\/speakers\/#dallin-harris\">DALLIN HARRIS<\/a>, <a href=\"\/speakers\/#michael-eck\">Michael Eck<\/a>, <a href=\"\/speakers\/#tyler-hurst\">MODERATOR TYLER HURST<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/panel-agencies\/\" class=\"red-button video-popup\">Watch the video<\/a>\n<\/td>\n<td class=\"content column-2\">\n<h3>How to Create Engaging Content for Marketers<\/h3>\n<p>Get more mileage out of your next post on your business blog. Covers best practices and tips for creating content that converts.<\/p>\n<p><a href=\"#\" id=\"engaging_content\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#joe-manna\">JOE MANNA<\/a><\/p>\n<p><a href=\"http:\/\/www.joemanna.com\/blog\/how-to-create-engaging-content-for-marketers-wcphx\/\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/joe-manna-how-to-create-engaging-content-for-marketers\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"engaging_content_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Not all content is created equal. Blogging for business is all about engaging content. A great blog post is one that that attracts visitors, addresses their needs and drives them to take action.<\/p>\n<p>If you have the word &#8220;Marketing&#8221; in your title, you\u2019ll learn a lot in this session. You\u2019ll be guided through a helpful process to create compelling content that you can put into practice on you or your client\u2019s blogs. If you\u2019ve ever been stumped at what to blog about, I\u2019ll explore the blog content ideas found right in front of you and reveal helpful shortcuts that will help you craft at your next hit blog post.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>The Zen of WordPress Development<\/h3>\n<p>You&#8217;re stuck. The project is incomplete, buggy as heck, and the client is calling every 30 minutes. Learn how to build it the better way.<\/p>\n<p><a href=\"#\" id=\"zen\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#daniel-bachhuber\">DANIEL BACHHUBER<\/a><\/p>\n<p><a href=\"http:\/\/danielbachhuber.com\/2012\/02\/25\/wcphx-five-tenets-to-mastering-wordpress-development\/\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/daniel-bachhuber-the-zen-of-wordpress-development\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"zen_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Enlightenment is knowing what your code is doing and why. Thankfully, instead of having to depend on your inner calm, there are a number of tools and strategies you can use to better see what&#8217;s going on. We&#8217;ll survey a range of topics you should explore to turn your frustration into bliss.<\/p>\n<p>Feeling better already? In this session, we&#8217;ll touch on everything from debugging to best practices to coding standards to version control to performance and optimization. You&#8217;ll hear the insights WordPress.com VIP shares every day.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">4:15<\/td>\n<td class=\"content column-1\">\n<h3>eCommerce<\/h3>\n<p>What to know when using WordPress to sell stuff online.<\/p>\n<p><a href=\"#\" id=\"ecommerce\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\">Aaron Campbell<\/p>\n<p><a href=\"http:\/\/bluedogwebservices.com\/wordcamp-phoenix-2012\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/aaron-campbell-ecommerce\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"ecommerce_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>An overview of essential e-commerce concepts with some basic tips for implementing an e-commerce website on WordPress. This talk will cover things you need to consider when choosing and setting up an e-commerce solution as well as help give a basic understanding of some of the many things involved such as payment gateways, how credit card processing works, merchant accounts, SSL certificates, and PCI compliance.  We&#8217;ll end with some basic WordPress security tips and a very brief review of popular e-commerce solutions for WordPress.<\/p>\n<\/td>\n<td class=\"content column-2\">\n<h3>WP Security 101<\/h3>\n<p>A report from the front lines on how to protect your site.<\/p>\n<p><a href=\"#\" id=\"wpsec_101\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#robert-rowley\">ROBERT ROWLEY \u2013 DREAMHOST<\/a><\/p>\n<p><a href=\"http:\/\/www.omgfire.com\/wordpress_sec.ppt\">Presentation Slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/robert-rowley-wp-security-101\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"wpsec_101_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Security knowledge for the masses is what&#8217;s needed to stop the onslaught of web based attacks that hit everyone&#8217;s website daily. Everyone feels their site is safe, that is until the attackers find the next great exploit, and then \u2026 BOOM! You have a mess on your hands that no one ever wants, a hacked site. I&#8217;ll cover what steps you can do now to prevent these attacks from succeeding as well as details into what DreamHost sees and handles every day on our network related to web based attacks.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3\">\n<h3>Don&#8217;t Sh** in the Pool<\/h3>\n<p>How Your Code Can Ruin WordPress for Others.<\/p>\n<p><a href=\"#\" id=\"sh\" class=\"desc_tooltip\">See full class description<\/a><\/p>\n<p class=\"teacher\"><a href=\"\/speakers\/#chris-jean\">CHRIS JEAN<\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/chrisbliss18\/dont-sh-in-the-pool\">Presentation slides<\/a><\/p>\n<p><a href=\"https:\/\/2012.phoenix.wordcamp.org\/videos\/chris-jean-dont-sh-in-the-pool\/\" class=\"red-button video-popup\">Watch the video<\/a><\/p>\n<div id=\"sh_desc\" class=\"tooltip-content\" style=\"display: none;\">\n<p>Learn about the most-frequent causes of plugin and theme conflicts, why they are an issue, and what you can do to avoid the problems.<\/p>\n<\/div>\n<\/td>\n<td class=\"content column-3 genius\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">5:15<\/td>\n<td colspan=\"4\" class=\"schedule-span\">Closing Remarks<\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" class=\"blank\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td class=\"time\">5:30<\/td>\n<td colspan=\"4\" class=\"schedule-span\"><span class=\"long-title\">After Party<\/span><\/p>\n<p class=\"small-description\">If you were at Wordcamp Phoenix last year, you know about the kind of party this crowd can throw! This year we&#8217;ll be returning to Chandler City Hall for another memorable night of music, entertainment, food and drinks in Chandler&#8217;s beautiful new building. You do NOT want to miss this.<\/p>\n<p>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div data-carousel-extra='{&quot;blog_id&quot;:140,&quot;permalink&quot;:&quot;https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/&quot;}' id='gallery-1' class='gallery galleryid-1559 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"2377\" data-permalink=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/city-image-1\/\" data-orig-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-1.jpg\" data-orig-size=\"640,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"city-image-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-1-300x158.jpg\" data-large-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-1.jpg\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"2380\" data-permalink=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/city-image-4\/\" data-orig-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-4.jpg\" data-orig-size=\"640,427\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"city-image-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-4-300x200.jpg\" data-large-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-4.jpg\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5-150x150.jpg 150w, https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5-300x300.jpg 300w, https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5.jpg 612w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"2381\" data-permalink=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/city-image-5\/\" data-orig-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5.jpg\" data-orig-size=\"612,612\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"city-image-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5-300x300.jpg\" data-large-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-5.jpg\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"2378\" data-permalink=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/city-image-2\/\" data-orig-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-2.jpg\" data-orig-size=\"640,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"city-image-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-2-300x225.jpg\" data-large-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-2.jpg\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"2379\" data-permalink=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/city-image-3\/\" data-orig-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-3.jpg\" data-orig-size=\"216,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"city-image-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-3.jpg\" data-large-file=\"https:\/\/phoenix.wordcamp.org\/2012\/files\/2012\/01\/city-image-3.jpg\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>* Session topics and speakers are subject to change. TIME MY WP Focuses on discussing how specific industry verticals are using WordPress including a survey of the available plugins, themes, vendors, strategies, etc. JUMPSTART Focuses on giving BEGINNER to INTERMEDIATE &hellip; <a href=\"https:\/\/phoenix.wordcamp.org\/2012\/schedule\/saturday\/\">Continue reading <span class=\"screen-reader-text\">Class Schedule &#8211; Saturday February 25, 2012<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5866772,"featured_media":0,"parent":697,"menu_order":1,"comment_status":"open","ping_status":"open","template":"template-full-width.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1559","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P1Vmpp-p9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/pages\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":122,"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/pages\/1559\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/pages\/1559\/revisions\/2692"}],"up":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/pages\/697"}],"author":[{"embeddable":true,"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wporg\/v1\/users\/corycrowley"}],"wp:attachment":[{"href":"https:\/\/phoenix.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}